Career as a Marketing officer

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Rachel Jones is an administrative officer in the marketing and commercial development group of the Driver and Vehicle Licensing Agency (DVLA) in Swansea. She works as part of a team that ensures companies are authorised to use the DVLA brand and trademark.

What does your career as a Marketing officer involve?

My work involves preventing people from pretending that they belong to, are associated with, or are part of the DVLA. This is known as 'passing off', and can be very misleading to customers, potentially ruining the DVLA's reputation. For instance, companies authorised to sell registered car nameplates or licensed to carry paying passengers display the DVLA brand and trademark on their promotional literature. My job is to seek out those companies who are trading and displaying the brand but are not authorised or licensed to do so.

How do you do this?

The most important tool that I use is the internet, as this is where most of the infringements take place. I investigate these cases further, making various phone calls and writing to internal or external bodies.

The findings are discussed with my line manager, as no two infringements are the same. Initially, we point this out to the company concerned by letter. However, if the case is more complicated, the details are passed to solicitors who specialise in this type of work.

What other work do you do?

My job also includes taking requests from external companies that want to use the DVLA logo and leading them through the process. The process requires full details of the request and an example of how it will be used. This work can sometimes be busy and very interesting, depending on the number and types of requests that come through. In addition, I carry out various support tasks including filing, gathering information ready for meetings, checking invoices, booking meetings and organising refreshments.

Why did you choose to work as a Marketing officer?

Having done a marketing module as part of an HND course in business administration, I found this type of work interesting, especially as there are a number of different aspects to it. I felt that both the knowledge and experience I gained would be useful to me in this line of work.

In addition, I wanted to join a small, specialised team that deals with work that's different to other areas within the DVLA.

What is your workplace like?

I work in an open plan office and each table seats four people. I sit and work directly with my line manager and other members of the marketing team. The marketing team consists of a senior executive officer, a higher executive officer, an executive officer and myself.

What are the qualities you need to be a Marketing officer?

I need to be organised, efficient and able to learn new skills. I must be prepared to face any challenges and problems that arise, which can mean having to reprioritise my work quite often. Another important quality is to be enthusiastic!

What do you like about your role?

It is very interesting, as there are lots of things to learn regarding the laws on ownership and how to protect a trademark. This is useful when other members of the team need information as well.

What would you like to do next?

My ambition is to try for promotion to the next grade of executive officer, and to see more of the agency by working in different departments.

Rachel's route to her career as a Marketing officer

  • Administrative assistant within the DVLA refunds input team.
  • HND in Business Administration.
  • Administrative assistant in DVLA marketing department.
  • Foundation Degree in Business Administration.
  • Promoted to administrative officer.

Rachel's Marketing officer tips

  • Develop an interest in marketing as this covers a wide range of sectors.
  • Have an understanding of the agency or department you want to work in and know exactly what its aims and visions are.
  • Be prepared for challenges, be flexible and open minded.

Marketing officer related jobs












  • Civil Service executive officer
  • Legal executive
  • Legal secretary
  • Marketing manager
  • Patent agent

Salary of a Marketing officer

  • Administrative officers working for the DVLA earn £14,085 rising to £15,987 nationally, or £15,971 rising to £18,132 in London.
  • If you have the ability, it is possible to move up to executive officer level and earn £16,851 rising to £21,017 nationally, or £18,717 rising to £22,917 in London.

Career as a Marketing officer

  • To become an administrative officer within the DVLA, you do not always need qualifications. However, if you do not have the necessary qualifications, you will need to pass an assessment test. Many people enter the administrative officer grade after working as an administrative assistant.
  • Some Civil Service departments may ask for four or five GCSEs/S grades (A-C/1-3) or equivalent vocational qualifications, including English.
  • Administrative officers train both on the job, learning from experienced staff, and on formal courses.
  • You may get the opportunity to study for nationally-recognised vocational qualifications such as NVQs/SVQs in business administration, call handling and customer service.

Modified: 16 June 2013

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